A recent collaboration between Fiat and popular online website Funny or Die has spawned a brand-new web series promoting the automaker - a project simply titled "Neighbors." Created as a way to market the latest 2014 Fiat 500L, the mini-series is centered around a suburban couple who run into a series of mishaps as they try to become acquainted with their new Italian neighbors. The webisodes, airing since June, bring out the lighthearted, comical side of the Fiat brand and provide a clever way to show off their models, tapping into a fresh fanbase.